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This article was written with publishers in mind, a different take for corporations and organisations is also available here.


Do you need an app?

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  • The most up-to-date version of Microsoft Publisher is always available with a Microsoft 365 subscription. Publisher 2019 is the latest classic version of Publisher. It is a one-time purchase that does receive updates. Previous versions include Publisher 2016, Publisher 2013, Publisher 2010, Publisher 2007, and Publisher 2003.

Before we get into the subject you first need to be convinced an app is indeed what you need.
We will not push you towards an app if this medium is not the best fit for your needs or if we are not convinced mobile will offer you value for money.

Today we all have the habit of regularly taking out our mobile phone to check for the latest news. Most of us will have their preferred sources and will probably use one or more apps. At the same time some of us can’t imagine reading a graphic arts magazine on a tablet, as they feel nothing can match the print experience, the smell of specialty paper, …

For different communication strategies, mobile may be a be part of a multi-channel approach but most of all, mobile is the best approach for certain specific needs and goals.

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Publishers had to accept mobile was here to stay and that a large part of their audience would expect to be able to read their content on mobile, but at the same time they started to understand mobile works better for specific circumstances. While readers consult their phone for instant news they are more likely to use the tablet app to get more background information about a headline to better understand the subject. It is also about understanding how different a user interacts with a tablet and a phone.
If a publisher wants his readers to keep on valuing his brand he needs to fulfil the different types of needs his reader could have.

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The biggest advantage about an app is that you can’t get any closer to the user.
Check for yourself which apps do you have on your tablet or on your phone? The ones that make life easier for you and the ones that are related to things you like. Your hobbies, preferred brands and preferred news channels, perhaps also work-related apps.