Lulu Concept Store

Lulu Concept Store Dakar
Lulu Concept Store Outlet
Lulu Living Concept Store

A collection of international and regional brands from established and emerging designers that style who you are. THAT Concept Store is all about offering you happy experiences, an individualized journey, and a creative space to be you.
Lululemon is seeking to further solidify and expand its hometown roots in a very big way. The company says it has outgrown its existing facilities in Vancouver including the global headquarters in the Kitsilano neighbourhood, and is now proposing to build a new and expanded purpose-built office building — called the Store Support Centre — on a site in the False Creek Flats.

Lulu Hypermarket, the leading retailer in the region, opened Lulu Express Fresh Market, a new concept store at Al -Sharqia Commercial Complex in Khaitan on 17 March.

The first Lulu Express Fresh Market store in Kuwait was inaugurated by Chairman & Managing Director of Lulu Group International Mr. Yusuffali M.A. &Mariam Ismayil Jumaah Alansari ,in the presence of govt officials and dignitaries as well as large gathering of shoppers.

LuLu opened LuLu Express Fresh Market, a new concept store at Al -Sharqia Commercial Complex in Khaitan on 17 March.

Lulu Express Fresh Market is a new store format that adds to Lulu’s growing retail portfolio, taking the number of branches in the country to eight and the total branches across the world to 163. The convenience-focused store, spread across a 25,000 sq. ft. area, has dedicated sections for fresh fruits and vegetables, chilled and frozen fish and meat, a delicatessen, grocery, dairy, roastery, bakery and hot-foods, as well as non-food items and, health and beauty products.

The new Lulu Express Fresh Market store’s easy accessibility, its modern ambiance, clear layout, wide aisles and well-stocked shelves are focused on providing the utmost convenience to shoppers.

Speaking to media Mr. Yusuffali said “it is our constant endeavor to bring world-class shopping experience to our valued shoppers by going nearer to them rather than making them drive long distance to reach us. This new concept is one such step in that direction. From the time we opened our first store in Kuwait, we have received great response from both Kuwaiti as well as expat shoppers and we will continue to invest more in further strengthening our presence here”.

Lulu Concept Store Dakar

The store delivers a comfortable shopping environment while providing a wide range of high-quality goods at competitive prices, further entrenching Lulu’s position as one of the finest customer-oriented retailers in the region.

Lululemon Mall of America

Tomorrow lululemon is opening its second largest store to date at Mall of America, where you can do a lot more than just shop.

The 19,700 square foot store (which replaced the smaller one that opened at MOA in 2010) marks the brand's second experiential format after the opening of one in Chicago last summer. But will it work? Are people looking to shop, sweat, shower and eat inside of a megamall? We'll just have to wait and see.

According to Maureen Erickson, VP of experiential retail at lululemon, the city format (Chicago) and the mall format (Twin Cities) of experiential stores are both tests and trailblazers for many more to come for the Canadian-based retailer.

The new store showcases the full expression of lulu product, merchandised in new ways. 'We really looked at how to drive innovation into the shopping experience,' says Erickson. Erickson and her team looked at their biggest categories and top performers (i.e. bras and pants) and reimagined how to showcase in the new brick-and-mortar setting. For instance, the retailer's top-selling sports bras and leggings are shown on a wall of full-body mannequins, allowing the shopper to see and feel the wide, rainbow-bright assortment.

Also featured is a designated area for lululemon's Labs, which are shops-within-shop collections of 'no-sweat' products that blend form and function. Less activewear, more everyday clothing such as shirt dresses, blazers, and neoprene pants. Lab products are produced in limited qualities and are unique to the store's city. Previously, products within the Lab collections were only available online.

The new store also houses a fitness studio (where anyone can reserve a class online or drop in for $25), for mall-goers to break a sweat. Plus, a meditation room-meets-private event space (perfect for bridal parties and corporate meetings), and locker rooms accentuated with subway tile, blond wood, and crème de la crème touches like Dyson hair dryers and Aēsop beauty products.

Situated between the retail and sweat studio is the 'fuel bar,' where lululemon will partner with local restaurant Penny's Coffee to serve healthy food and drink options like coffee, smoothies, bowls, and salads. 'We are so excited to be partnering with such an amazing brand like lululemon,' says Foley Schmidt, President and CEO of Penny's Coffee. 'Their people separate them from the rest of retail, and they've been such a great partner in every step of the whole process.'

Lululemon Mall of America will also offer a 'gear trial program,' allowing shoppers to test drive key styles during an in-store sweat studio workout. No gear? No problem. Shoppers may also borrow merchandise if they decide to drop into a class last minute.

'When designing our strategy we really thought about who we wanted to be in the experiential retail space,' says Erickson. 'We leaned into the things we believe have allowed our success over the last 21 years—and it's really this concept of the sweat life which is sweat, personal development, and connection. We designed the whole space around that idea.'

mannequins wearing lulu lemon

lululemon ambassador wall

Lulu Concept Store Outlet

lulu lemon retail space

women's locker room counter and mirror with hair dryers and lockers in the background

women's locker room

meditation room

fitness studio

cafe concept

The brand also saw the new store as an opportunity to dive deeper into its ambassador program and better serve as a hub for the community to sweat, grow, and connect with one another. Currently, Lululemon has 36 local ambassadors affiliated with the MOA store to help spread the word, inspire shoppers, and host in-store events—be it a workout or artist showcase.

Lulu Living Concept Store

'We have an incredible community in the Twin Cities,' says Erickson. 'We opened our first store ten years ago and we are grateful to pull our new, experiential concept into our first mall format store at Mall of America.'

The store officially opens to the public tomorrow, November 20, while in-store fitness classes will begin on Monday, December 2. View the schedule here.